Kogan Page Ltd

Chapter - 00: Introduction; Section - Part One: LEADERSHIP ICONS OF TODAY; Chapter - 01: Mary Barra (General Motors); Chapter - 02: Jeff Bezos (Amazon); Chapter - 03: Sara Blakely (Spanx); Chapter - 04: Rosalind Brewer (Walgreens Boots Alliance); Chapter - 05: Brian Chesky, Joe Gebbia and Nathan Blecharczyk (Airbnb); Chapter - 06: Yvon Chouinard (Patagonia); Chapter - 07: Jimmy Donaldson (MrBeast); Chapter - 08: Sir James Dyson (Dyson); Chapter - 09: Kiran Mazumdar-Shaw (Biocon); Chapter - 10: Elon Musk (SpaceX, Tesla and Twitter); Chapter - 11: Satoshi Nakamoto (Bitcoin); Chapter - 12: Melanie Perkins (Canva); Chapter - 13: Zhang Ruimin (Haier Group); Chapter - 14: Ugur Sahin and OEzlem Tureci (BioNTech); Chapter - 15: Whitney Wolfe Herd (Bumble); Chapter - 16: Mark Zuckerberg (Meta Platforms); Section - Part Two: THE NEXT GENERATION; Chapter - 17: Lucrezia Bisignani (Kukua); Chapter - 18: Mette Lykke (Too Good To Go); Chapter - 19: Nthabiseng Mosia (Easy Solar); Chapter - 20: Akindele Phillips (Farmcrowdy); Chapter - 21: Andrea Thomaz (Diligent Robotics); Chapter - 22: Conclusion;

Specifically designed for Business and Management students at all levels who require grounding in how the key concepts of accounting and finance lead to better-informed business decisions, with real-world examples included.

Chapter - 00: Introduction; Chapter - 01: Conscious Resource Limits and Mental Shortcuts; Chapter - 02: Reward Anticipation and Approach Motivation; Chapter - 03: Habits and their Triggers Along the Path to Purchase; Chapter - 04: Making it Easier to Change Habitual Behaviors; Chapter - 05: The Role of Policy in Incentivizing Consumption Changes; Chapter - 06: Reprogramming the "Behavioral Immune System"; Chapter - 07: Using Social Norms to Accelerate and Sustain Behavior Change; Chapter - 08: Overcoming Resistance to Behavior Change; Chapter - 09: Conclusion